JOYAMAZE® Products:

JOYAMAZE® INSPIRED!™: CRITICAL NUTRIENTS FOR THE BEST MENTAL, SPIRITUAL AND PHYSICAL DEVELOPMENT


MAIN FORMULATION:

DHA is an omega-3 fatty acid that can be found in brain as it makes up the brain main structure. It is a nutrient vital in brain and central nervous system development and functions.

Creativity Quotient (CQ) Enhancement

Apart from being the building block for brain, your child requires DHA to dynamically engage her mind for creative thinking.

Iodine is required for thyroid hormones productions which are important for growth and brain development. Iodine deficiency during childhood may lead to goiter, which can affect cognitive performance and development.

Intelligence Quotient (IQ) Enhancement

Although your child needs iodine in trace amount, the mineral is critical to optimize thyroid gland functions. Healthy thyroid gland is important for your child’s mental growth and intellectual prowess.

Vitamin B12 (cobalamin) is essential for the production of red blood cell.

Folic Acid (Vitamin B9) is vital for growing children and adolescents. It is a crucial nutrient for cells and tissue growth and divisions. It is another vitamin that is required for the production of red blood cell.

Vitamin D is essential for bone health and maintenance where its primary function in the body is to aid in the absorption of calcium and phosphorus.

Emotional Quotient (EQ) Enhancement

Vitamin B12 and Folic acid are intrinsic nutrients for central and peripheral nervous system.

Vitamin D is important to uplift your child’s mood and reduce negative emotional outburst incidence.

Vitamin B1 (thiamine) helps the body to metabolize carbohydrate consumed into glucose that acts as energy.

Vitamin B2 (Riboflavin) and Vitamin B3 (Niacin) helps the body to metabolize fats, carbohydrates, proteins and ketone bodies into much needed energy.

Vitamin B6 elevates the muscle potential to utilize glycogen as energy during physical activities. In recovery process, it stimulates anabolic process for muscles and tissues regeneration.

Fitness Quotient (FQ) Enhancement

Either for study or for sports, your child uses a lot of energy. Vitamin B1, B2 and B3 are needed to supply your child with adequate fuel.

After sports or games, your child requires a supply of Vitamin B6 to repair small wears and tears in her muscles.

Magnesium promotes absorption and retention of calcium in the body. It is also an electrolyte. Magnesium is a vital trace mineral for more than 300 cellular enzymes, metabolic reactions and a co-factor in some biochemical reactions - energy metabolisms, optimizing immune system, building of DNA and RNA, normalize muscles and nerve functions, productions of enzymes and proteins, and regulate blood sugar levels. Magnesium is a component of mitochondrial enzyme.

Concentration Quotient (CcQ) Enhancement

Your child requires undivided attention and powerful concentration every time she is taking her lessons and studying. Magnesium is the critical mineral to help improve her focus. When the day is over, the mineral helps induce quality sleep.

According to Malaysian Dietitians' Association, 97% of children suffer from functional constipation

JoyAmaze® Inspired!™ contains 2.9g of Dietary Fibre to provide adequate dietary fibre intake and improves your child digestive function and healthy bowel movement.

Isomalto-ologosaccharides (IMO) is a prebiotic and soluble dietary fibre that is important for intestinal health and regular bowel movement. IMO stimulates and promotes growth of Bifidobacterium and Lactobacilli (the good bacteria) and inhibit the growth of pathogenic (bad) organisms in large intestine. This improves the environment of intestinal microflora which lowers the risk of infections and diarrhea, and may lead to improvement of immune system response.

Short chain fatty acids production through fermentation of IMO has been shown to promote calcium and phosphorus absorption in the intestine. Uptake of calcium and magnesium is crucial to build strong bone structure.

Amino acids in soy powder and whey protein are vital to the body. They may help in reduction of blood cholesterol level and improvement of lipid profile and therefore support healthy body weight.

Human body is composed mainly of proteins especially the muscles, the cellular organelles, the skin and the hair. Milk is a rich source of complete proteins. A complete protein is constructed by nine essential amino acids – leucine, isoleucine methionine, lysine, phenylalanine, threonine, tryptophan, valine and histidine. Essential amino acids are biochemical that cannot be synthesize by the body but must be obtain from food source. The proteins perform all biological functions such as facilitating the absorption and utilization of vitamin A and iron, cellular repair and maintenance.

OTHER VITAL NUTRIENTS

Zinc is an important trace mineral for a child’s normal growth and development, most importantly in mental development. Zinc stimulates the brain’s activity by regulating the communications between neurons and the hippocampus. The communication helps enhances the child learning abilities and improve the memory. Zinc also acts as anti-oxidant to guard the brain’s blood vessels from infections and oxidative stress.

In overall support and strengthening of the immune system, zinc involves in protection of cells against free radicals. It is vital in maintaining cells and organ integrity by stabilizing the molecular structure of cellular components and membranes.

The mineral protects and improve functionality of the digestive system. Zinc is found in all body tissues and fluids. It is a crucial component of the majority of enzymes. Some of the enzymes involve in the synthesis of carbohydrates, lipids, proteins and nucleic acids, while others in the metabolisms of other micronutrients. It is also a component of mitochondrial enzyme.

Iron forms oxygen carrier, such as hemoglobin and myoglobin for efficient oxygen transportation throughout the body. Iron helps strengthen the immune system. It involves in production of energy source. Iron acts as ‘vehicle’ for electrons within cells and a part of certain enzyme systems in various tissues.

Selenium participates in thyroid metabolism and acts as an anti-oxidant to protect the thyroid.

Vitamin A (Retinol) is crucial in maintaining good vision and production of cells. It is equally important to maintain the health of skin and mucous membranes of the nose and mouth.

Calcium is vital for bones and teeth health and is especially important for a child optimal growth. It is involved in neural transmission, vascular contraction and vasodilation, and muscle contraction for smooth physical movement. The bio-availability of calcium derived from seaweed is higher as compared to industry-standard calcium, ensuring a higher absorption rate and efficacy for the body to utilize it in biochemical functions.

Chocolate milk is the best drink for your child

Chocolate milk is a multipurpose drink containing the goodness of milk and chocolate in one serving. It’s naturally rich in bio-compounds such as alkaloid, dietary nutrients like carbohydrates, vitamins, and minerals, some with anti-oxidants properties. These essential compounds are critical to the healthy mental and physical development of a child. It is easier for a kid’s stomach to digest chocolate milk especially on an empty stomach or after physical activities.

Theobromine

Theobromine is an alkaloid compound, beneficial for active school-going child. It relaxes working muscles and may help them avoid serious injury during physical games like soccer, netball, volleyball and badminton. Theobromine is also found useful to harden the enamel so your child can grow a strong set of teeth.

Serotonin

During learning and studying, serotonin can elevate your child brain power for a more superior memory, clear articulate thoughts and enhanced focus. It allows her to absorb more information and able to utilize them while doing independent study and homework. Serotonin also can control hunger-satiety perception in the brain, which in turn helps to curb overeating. Together with proper and healthy daily diet and enough exercises, your child can maintain an ideal weight. During the night, the natural bio compound calms your child, enabling her to have a restful sleep.

Phenethylamine (PEA)

PEA is another natural compound that can support your child in learning process – by improving your child mental prowess. It works by lowering restlessness, heighten alertness and increase focus, enabling her to tune out any distraction. Moderate intake of chocolate milk might be the answer to aid a child with attention deficit hyperactivity disorder (ADHD) as PEA stimulates dopamine activities in the brain.

Carbohydrates and Protein

Your physically active child’s body needs a ratio of carbohydrates-to-protein around 3-to-1 or 4-to-1. Ideally a glass of chocolate milk contains around 3-to-1 to 5-to-1 ratio, making it a handy before and after sport drink. Before any physical activities, the carbohydrates supply fuel for the body to remain active. The proteins meanwhile, aid to prevent damages to the working muscles.

After workout, the carbohydrates replenish your child’s energy supply in the form of glycogen. Proteins and all its amino acids help repair the muscles from minor injuries your child sustained, rebuild the muscles and assist the body in restoring the glycogen supply. Coupled with theobromine which helps dilates and relaxes blood vessels, the muscles recovery process can be speed up as oxygen-rich blood able to reach the muscles quicker.

The good fats

A growing child needs fatty acids. Chocolate milk contains stearic acid, a type of saturated fat and oleic fatty acid, a monounsaturated fat and an omega-9 fatty acid. Stearic acid, although grouped together with the ‘bad’ saturated fats has unique biochemical reaction; it lowers the low-density-lipoprotein, i.e. the bad cholesterol in the blood. As a matter of fact, a human body will convert the stearic acid into oleic acid. Oleic acid, meanwhile, is capable of powering up the memory and optimizing the brain functions.

Flavonoids and Flavanols

Scrape knees and split lips are among the normal wear and tear kids sport during their developing years. That is why your precious one needs plenty of anti-oxidant, anti-inflammatory, anti-microbial and anti-viral compounds. All of them can be found in chocolate flavonoids.

The anti-oxidant properties are to ensure the protection of brain cells from damage and improving cognitive function; boost the anti-oxidant effects of vitamin C; prevent blood clots; prevent oxidation of low-density lipoprotein; and protect the health of the heart. The anti-inflammatory, anti-microbial and anti-viral properties meanwhile, aid in fast healing of wounds and minor injuries, lessen inflammation and increase immune function. Flavonoids also have been acknowledged to reduce the symptoms associated with chronic fatigue syndrome. Among the symptoms are cognitive difficulties, severe mental and physical exhaustion, troubled sleep, muscle and joint pain and headaches.

Flavanols, is a subclass of flavonoids that also contain anti-oxidants properties. There’s a possibility flavanols can protect your child’s skin against harmful UV rays. It may also improve the dermal condition by improving the blood circulation to the skin which in turn boosts its hydration. Apart from that, there have been studies to prove flavanols ability to fight obesity by revving up the metabolism and encourage healthy weight management.

Chocolate milk contains minerals. Some of these minerals also act as electrolytes, vital for electrical communications between cells within the body. Electrolytes can be depleted during physical activities or hot weather, when your kid’s body sweat excessively. Among the ionized minerals present in chocolate are:

  • Kalium a.k.a potassium
    It is the major positively charged ion mineral found inside of cells. Kalium maintains the balance of bodily fluid, and blood pressure, regulates the heartbeat, and potentiates the contraction of skeletal muscles and smooth muscles.
  • Natrium a.k.a sodium
    It is the major positively charged ion mineral found outside of cells. It normalizes the total amount of water in the body. Natrium moves in and out each cells especially in the brain, nervous systems and muscles. The movements help generate electrical signals for neuronal and nerve signalling.
  • Magnesium

Among other minerals present in chocolate are;

  • Manganese
    The trace mineral involves in the building of bones, connective tissues and hormones; involves in metabolism of fat and carbohydrate; and normalize brain and nerve function.
  • Iron
  • Zinc
References:
  • Bryan, J., Osendarp, S., Hughes,D., Calvaresi, E., Baghurst, K. & Klinken J. W. (2004). Nutrients for cognitive development in school-aged children. Nutrition Reviews, 62, pp.295 – 306.
  • Ministry of Health (MOH), Malaysia. (2005). Recommended Nutrient Intakes for Malaysia. Putrajaya, Ministry of Health, Malaysia.
  • Food and Agricultural Organization (FAO). (2010). Fats and Fatty Acids in Human Nutrition: Report of an Expert Consultation. FAO: Geneva.
  • Bryan, J., Osendarp, S., Hughes,D., Calvaresi, E., Baghurst, K. & Klinken J. W. (2004). Nutrients for cognitive development in school-aged children. Nutrition Reviews, 62, pp.295 – 306.
  • Ruxton, H. S., Reed, S. C., Simpson, M. J. A. & Millington, K. J. (2004). The health benefits of omega-3 polyunsaturated fatty acids: a review of the evidence. Journal of Human Nutrition and Dietetics, 17, pp. 449 – 459.
  • Institute of Medicine (IOM). (2005). Dietary Reference Intakes: The Essential Guide to Nutrient Requirement. Washington D. C., The National Academies Press.
  • Ministry of Health (MOH), Malaysia. (2005). Recommended Nutrient Intakes for Malaysia. Putrajaya, Ministry of Health, Malaysia.
  • Linus Pauling Institute, Oregon State University, USA. (2015). Micronutrient Information Center
  • Bhaskaram, P. (2002). Micronutrient malnutrition, infection, and immunity: an overview. Nutrition Reviews, 60 (5), pp. S40 – S45.
  • Montgomery, K. S. (2003). Soy protein. The Journal of Perinatal Education, 12 (3), pp. 42 – 45.
  • Chao, W. X. (2008). Health effects of soy protein and isoflavones in humans. The Journal of Nutrition, 138, pp. 1244S – 1249S.
  • Patel, B., Patel, M. & Krishnamurthy, R. (2013). Isomaltooligosaccharide: a prebiotic compound beneficial for health. CIBTech Journal of Microbiology, 2 (2), pp. 10 – 14.
  • Research & Creative Activity, Indiana University, USA. (2015). Drink of Champion – Chocolate Milk?
  • University of Texas at Austin, USA. (2014). Chocolate Milk Gives Athletes Leg-up After Exercise, Says University of Texas at Austin Study
  • University of Connecticut, USA. (2010). Chocolate Milk is Choc-Full of Goodness!
  • The Journal of Nutrition, American Society for Nutrition, USA. (2015). Long-Term Ingestion of High Flavanol Cocoa Provides Photoprotection against UV-Induced Erythema and Improves Skin Condition in Women

JoyAmaze® Beautéine™: BEAUTIFY YOUR SKIN AND HAIR


Milk: Reveal the Radiance

JoyAmaze® Beautéine™ provides your body and your skin multiple nourishments from milk and the sacred beauty ingredients.

Milk is a natural source of innumerable nutrients that support your general well-being and skin beautification.

Unless you are lactose intolerant, lactose aids digestion and waste elimination. The faster your body removes waste and toxin the easier for your body to absorb critical nutrients and to ensure you get the crystal clear skin you always desire.

Milk contains lipids and phospholipids that are vital to increase and to strengthen the protective ceramides barrier and balanced out the moisture level, blessing you with young and dewy skin. The lipid also can help you de-stress and at the same time reduce stress-induced skin troubles.

Apart from lipids, milk is chock full of proteins that provides anti-microbial and anti-oxidant protection to the skin. The proteins are potent enough to lighten pigmentation, firm up your visage and plump up the skin to make it irresistibly bouncy.

Majority of milk component is water. Water helps your body to maintain blood volume for optimal oxygen transportation. Well oxygenized skin gives you healthy glows. Water keeps your skin hydrated, making lines and wrinkles less pronounced.

3000 Daltons, 5500mg Hydrolysed Marine Collagen
The high-performing nano-sized molecule collagen is imperative either to immortalize your youthfulness if you’re in your 20s and 30s, or reduce the signs of aging if you’re in the advanced age.

Collagen made up 75% of your skin structure. Your body begin to lose collagen at the age 25 but the loss can be hasten if you’re constantly expose to all kinds of aggressions from UV damage to environmental stressor such as pollution, free radicals and harsh chemicals.

By supplementing rapid absorb hydrolysed marine collagen not only you’re able to replenish your body’s supply of the all-important peptides but you’re also rejuvenating your skin tone for better moisture retention, erase fine lines, wrinkles and stop creases from developing.

The thin skin of your lips also can benefit by collagen. If you’re constantly have to deal with chapped and flaky lips, you can kiss your troubles goodbye and say hello to soft, sexy and plump lips. Collagen improves your hair and nails conditions too. Soft, shiny and silky tresses and strong nails further enhanced your youthful appearance.

L-Arginine
L-Arginine is another beauty protein added in JoyAmaze® Beautéine™. Though it’s only a semi-essential nutrient, L-Arginine works with collagen to defy the pulling power of gravity by boosting your skin elasticity, allowing you to retain your well sculpted visage.

L-Arginine optimizes transportation of other nutrients to your skin, helps calm down inflammation and encourages the growth of healthy and thick hair while preventing hair fall.

Tremella fuciformis polysaccharides
Tremella fuciformis mushroom polysaccharides possess lock-in moisture property that is superior to Hyaluronic acid, assisting you in achieving plump and dewy smooth skin. An ancient and legendary Chinese beauty ingredient, the Tremella fuciformis is known for its anti-inflammatory, anti-allergic and anti-aging properties, so much it was rumoured Yang Guifei, one of the four greatest beauties of ancient China maintained her timeless youth and exquisite beauty by consuming the mushroom.

Tremella fuciformis keeps your capillaries smooth and optimize blood flow to the skin. It also has the ability to inhibit melanin formation, allowing you to have clear and milky complexion.

Skin Essential Vitamins

Vitamin D3

Many of us slather sunscreen or sunblock before stepping out of the house. While it’s important to protect yourself against UV rays, you’re unwittingly caused dermal synthesis of vitamin D to lessen. Vitamin D is vital to your skin for;

  • Provide protection to UV induced DNA damage and prevent premature aging,
  • Anti-inflammatory and relieves psoriasis and eczema,
  • Rejuvenate and regenerate damaged skin cells,
  • Strengthen the epidermis layer,
  • Re-enforce the lipid barrier to prevent moisture loss,
  • Optimize hair growth.
Vitamin C

Vitamin C is renowned for its anti-oxidative effect to dermal protection. It has close working association with collagen – forming the co-factors for your body to regenerate its own supply of collagen. Your body needs vitamin C;

  • Potent water soluble anti-oxidant to protect the skin from photo damage, UV related DNA damage and lipid oxidation,
  • Interact with Vitamin E to increase UV protection,
  • Vital to form hydroxylysine and hydroxyproline, important co-factors to regenerate collagen,
  • Brightens the skin,
  • Lightens hypo-pigmentation,
  • Helps to balance skin moisture level.
Vitamin A

Vitamin A is another anti-aging nutrient for your skin. It provides protection to your skin to prevent collagen degradation due to UV exposure. Vitamin A offers your skin;

  • Fat soluble anti-oxidant to protects skin from environmental distress,
  • Prevents collagen breakdown caused by photo damage,
  • Stimulate collagen production
  • Ensuring optimal skin cell turnover cycle i.e. around 21-28 days,
  • Reduces acne breakouts and prevent the formation of comedones,
  • Smoothens fine lines and prevent them from turning into wrinkles and creases.
Vitamin E

Vitamin E protective and reparative ability is well studied and documented. Your skin seeks vitamin E for its;

  • Potent fat soluble anti-oxidant and prevents UV induced free radical damage,
  • Prevents inflammatory damage cause by UV exposure,
  • Interacts with Vitamin C to increase UV protections,
  • Halts development of new wrinkles,
  • Increases immunity and improves skin problems such as psoriasis and dermatitis.
Vitamin B Complex

Vitamin B1, B2, B3, B6, Folic acid and B12 work together to provide protection, enhancement effect, and bolster the health of your skin and hair. Among their vital contributions;

Skin
  • Anti-oxidants especially to halt aging process of cells and DNA,
  • Vital for the reproduction of anti-oxidant glutathione,
  • Provides oxygenation to the skin,
  • Prevents skin sensitivity,
  • Balances water-fatty acid levels to prevent dry or oily skin and to maintain youthful glow,
  • Firms up and smoothens the skin which prevent formation of wrinkles,
  • Regenerate and revitalize damaged skin,
  • Prevents hyper-pigmentation and evens out skin tone,
  • Prevents skin inflammation and lesion,
  • Purify the body system from toxins and dangerous chemicals,
  • Boosts oxygen circulation in the body and brightens the complexion,
  • Controls cell formation and optimize the life span of cells,
  • Prevents development of acne,
  • Reduces acne scar,
  • Inhibits melanin process and lightens the complexion,
  • Optimizes sebum production and secretion,
  • Prevents puffiness,
  • Prevents cracks around the lips.

Hair and nail
  • Provides oxygenation to hair follicles,
  • Prevents hair fall and optimize hair growth rate,
  • Renews hair cells for the growth of healthy hair,
  • Prevents premature greying,
  • Inhibits the formation of hormone that can cause baldness,
  • Prevents dandruff,
  • Important in the development of new cells for healthy nails,
  • Helps nails to grow strong and healthy.

JoyAmaze® Hartwéll™: Rich in fibers. Delicious in taste.


MAIN FORMULATION:

Dietary Fibers from vegetable and fruit such as tomato, carrot, beetroot and lemon are both soluble and insoluble. Human body benefit most when they consume different variety of high-fiber foods as each type of natural produce contains different amount and types of fibers to support overall health, not just the digestive system.

Insoluble fibers could not be broken down by the digestive system, or may just partly digested by certain bacteria in the gut. This type of fibers promotes the movement of food through your digestive system and increases stool bulk to prevent constipation.

Soluble fibers. This type of fibers dissolves in water to form a gel-like substance. Lemon and berries such as elderberry, blackcurrant, strawberry, hawthorn berry, blueberry, raspberry are rich in soluble fibers and is important in helping to lower blood cholesterol and glucose levels. The fibers sourced from a variety of berries also has been proven to hinder cardiovascular diseases, if taken daily. Hawthorn berry is also discovered to able to lower blood pressure in people with diabetes.

Prebiotics are non-digested fibers, selective fermented by probiotics, the intestinal-dwelling good bacteria in specific parts of the colon. It selectively stimulates the growth or activity of probiotics in the digestive system, help the body to maintain a healthy amount of gastrointestinal microflora, their functions, and the efficiency of the digestive system.

OTHER VITAL FIBERS

Maltodextrin is a soluble fiber, usually from corn or wheat and sometimes used as a sugar substitute. It helps maintain bowel movement regularity, therefore help prevent constipation. It also helps optimize the blood glucose level and insulin level.

Inulin is a type of soluble fiber and acts as prebiotic, feeding and boosting the number of the intestine-dwelling beneficial bacteria and halt the growth of the harmful ones. Maintaining the optimum level of beneficial bacteria is important as they involve in the production of B vitamins and produce acids such as lactic and acetic acids to maintain the acidity of the intestinal environment.

Inulin can supply the body some energy as it contains more than ¼ of food energy of carbohydrate. This fiber is also important to help the body absorbs important minerals – calcium and magnesium.

It is important to note that inulin can cause bloating and stomach discomfort in some people, therefore it is advisable to introduce the fiber gradually in daily diets.

Isomalto-ologosaccharides (IMO) is a soluble fiber, stimulates and promotes growth of Bifidobacterium and Lactobacilli known as the good bacteria, inhibit the growth of pathogenic (bad) organisms in the large intestine. This improves the environment of intestinal microflora which the lower risk of infections and diarrhea, and may lead to improvement of immune system response.

Short chain fatty acids production through fermentation of IMO has been shown to promote calcium and phosphorus absorption in the intestine. The uptake of calcium and magnesium is crucial to build strong bone structure.

Barley Beta-glucan nearly mirrors oat beta-glucan in its cholesterol and lipids lowering effects, providing protection from heart related disease. And just like oat beta glucan, barley beta glucan is approved by US FDA to be use for reducing blood sugar level. Most importantly, even when consumed in high doses, this fiber is safe and non-toxic to the body.

JOYAMAZE® NUTRITIOUS MEAL: FEEL FULL YET LOSE THE POUNDS

JoyAmaze® Nutritious Meal is invented based on proven scientific studies on successful weight loss from high protein, high fiber meal plan and it’s formulated with proven cholesterol-lowering ingredient. The key ingredients are split into 2 main functions;

To provide you with adequate energy
  • Whey Protein
    Whey is a component of milk rich in complete protein and therefore contains complete essential amino acids that cannot be synthesized by your body. The essential amino acids and the whey protein increase muscle metabolism simultaneously reduce body fat.
  • L-Carnitine
    L-Carnitine is an amino acid that metabolises fatty acid and release the energy from the stored fat reserves. It makes you feel more energetic and improves exercise performance.
To keep you satisfied and to prevent binge eating
  • Inulin
    Inulin is a soluble and prebiotic dietary fiber from chicory to aid the bowel and improve its health. Inulin produce prolonged satiety and regulates the appetite.
  • Oat Beta Glucan
    Oat beta glucan is viscous and prebiotic fiber with concrete proven scientific results to lower your cholesterol in your blood. The fiber delays digestion process, sustaining the “I feel full” feeling and therefore prevents you from munching on unhealthy snack.

Ministry of Health Malaysia approved health claim
3 gram of oat beta glucan daily may effectively lower your
  • blood cholesterol
  • blood glucose level

Australia New Zealand Food Standards (FSANZ) approved health claim
Diet low in saturated fatty acids and contains at least 3 g of beta glucan daily may reduce dietary and biliary cholesterol absorption, and blood cholesterol level.

US FDA approved health claim
Beta glucan soluble fiber from oats and diet of low in saturated fat and cholesterol may reduce plasma cholesterol levels and risk of heart disease.

Health Canada approved health claim
3 grams beta glucan oat fiber daily helps lower cholesterol, which is a risk factor for heart disease.

European Food Safety Authority (EFSA) approved health claim
Consumption of 3g of oat beta glucan per day may reduce blood cholesterol.
Blood cholesterol lowering may reduce the risk of (coronary) heart disease.

United Kingdom Joint Health Claims Initiative (JHCI) approved health claim
Regular consumption of oats and oats products containing at least 0.75 gram beta glucan per serving can lower plasma levels of total cholesterol and LDL cholesterol.

Why losing weight is vital

Overweight and obesity are major risk factors for a number of chronic diseases. There are many factors to cause overweight and obesity. Main reasons are;
  • daily physical inactivity
  • daily low dietary fiber intake
  • eat too much or even addicted to high fat, high calorie but low nutrient food
In Malaysia, the prevalence of overweight and obesity are increasing over the years. Below diagram shows the prevalence of overweight and obesity of this country.

chart

The population of overweight and obese are increasing dramatically over the years, and this issue had warned many people in this country to eat right and healthily.

Know your BMI, weight, waist circumference and the risks they pose

BMI-chart
Table 1: Click here to view BMI Chart

Classification BMI Risk of comorbidities
Underweight < 18.50 Low (but risk of other clinical problems increased)
Normal range 18.50 – 24.99 Average
Overweight: ≥ 25.00
Pre-obese 25.00 – 29.00 Increased
Obese class I 30.00 – 34.99 Moderate
Obese class II 35.00 – 39.99 Severe
Obese class III ≥ 40.00 Very severe

Table 2: Classification of overweight and obesity of adults according to BMI value


Gender Waist Circumference (cm)
Man 102 >
Woman 89 >

Table 3: Dangerous waist circumference measurement based on gender

JoyAmaze® Energié™ Coffee: Time-saving, easy and delicious energy-revving coffee


The best coffee to shake-you-awake and keep you awake.

Stay alert, stay active and stay ahead. Breeze through urgent meetings, urgent assignments and other super urgent businesses that demand your undivided attention and tax your stamina.

JoyAmaze® Energié™ Coffee is added with reviving Taurine and vitamins B complex. Vitamins B1, B2, B3, B6 and B12 nourish and able to help your body generates more energy for a tireless day.

JoyAmaze® Energié™ Coffee is conveniently packed in individual foil sachet to ensure the coffee is consistently fresh and the nutrients are protected from air, sunlight, humidity and other conditions that can destabilise them. It’s also a great way to get a cup of coffee when you’re in a hurry. It’s light, portable and very travel-friendly so you need not to worry about extra weight, breakage and spills. Hot water is usually available everywhere you go. And now so does a great coffee.

MAIN FORMULATION:

Taurine
  • Supply energy to mind and body
  • Increases mental alertness
  • Act as an antioxidant;
    • protects the body against toxicity
    • prevents exercise-induced oxidative
Vitamin B1 - destroyed when temperature reaches 100°C
  • A coenzyme that metabolises carbohydrates into fuel
  • Metabolises fats and protein into energy
  • A coenzyme in the catabolism of sugars and amino acids
  • Strengthens the immune system
  • Helps body manages stressful conditions.
  • Normalizes the nervous and cardiovascular systems
  • Ensures healthy liver, skin and hair
Vitamin B2 - Heat stable
  • Helps produce energy
  • Antioxidant;
    • prevents premature aging
    • prevents damages to DNA
  • Involves in red blood cells development
  • Important for cells growth, repairs and maintenance
  • Converts vitamin B6 and folate into forms the body can utilise
  • Important to maintains healthy digestive system
  • Reduces fatigue
  • Reduces cracks and sores around the corners of the mouth
  • Prevents eye fatigue
Vitamin B3 - Heat stable
  • Keeps the nervous system and digestive system function efficiently
  • A coenzyme in production of energy
  • Builds hormones
  • Improves circulation
  • Prevents inflammation
  • Helps you maintain healthy skin
Vitamin B6 - Heat stable
  • Strengthens your antibody
  • Helps your nervous system functions normally
  • Crucial for normal brain functions
  • Makes feel good hormones
  • Builds red blood cells and haemoglobin
  • Produces energy by metabolising protein, glucose and fat
Vitamin B9 - can easily destroyed by improper storage
  • Essential in DNA synthesis and formation of amino acids
  • Ensures proper brain function
  • Important nutrient for mental and emotional health
  • Produces red blood cells and haemoglobin
Vitamin B12 - 30% of vitamin loss in cooking
  • Helps all body cells functioning normally
  • Helps nervous system functioning properly
  • Energy metabolism
  • Involves in production of red blood cells

JoyAmaze® Vitaminé™ Coffee: Time-saving, easy and delicious multivitamin enriched coffee


An ideal coffee for men and women whose daily breakfast is just a cup of coffee.

Since you need to hit the ground running even before you arrive to work, JoyAmaze® Vitaminé™ Coffee immediately supplies 9 essential vitamins to your body. Some of these vitamins especially the B complex family help your body produces energy. JoyAmaze® Vitaminé™ Coffee may also help you edge closer to meeting Recommended Nutrient Intake.

JoyAmaze® Vitaminé™ Coffee is also suitable to coffee-loving elderlies: this is taking to account that about half of our older family members don’t meet the Recommended Daily Allowance of certain vitamins1,2. JoyAmaze® Vitaminé™ Coffee might help them to fill the gaps that're lacking from their normal eating habit.

JoyAmaze® Vitaminé™ Coffee is conveniently packed in individual foil sachet to ensure the coffee is consistently fresh and the vitamins are protected from air, sunlight, humidity and other conditions that can destabilise them. It’s also a great way to get a cup of coffee when you’re in a hurry. It’s light, portable and very travel-friendly so you need not to worry about extra weight, breakage and spills. Hot water is usually available everywhere you go. And now so does a great coffee.

1 Nutrient intake among elderly in southern Peninsular Malaysia, Suriah et al., 1996
2 Antioxidant Intake and Mild Cognitive Impairment Among Elderly People in Klang Valley: A Pilot Study, Wong et al., 2010

MAIN FORMULATION:

Vitamin A - heat resistant
  • Keeps your vision healthy and clear, prevents dry eyes and prevents poor sight at night
  • Helps cells reproduce normally
  • Helps speed up wound healing
  • Ensures healthy and strong bones and teeth
  • Keeps skin young and healthy
  • Ensures mucous membranes that line the nose, sinuses, and mouth moist and healthy
  • Strengthens immune system function
  • An antioxidant
Vitamin C - can easily destroyed by improper storage
  • Toughens your immune system
  • Stimulates collagen production in your body for;
    • growth and repair of tissues
    • the building of cartilage, tendons, ligaments, and blood vessels
    • ensures wounds heal at normal speed
    • repairs and maintains healthy bones and teeth
  • Helps the body absorb nonheme irons
  • Increases iron and calcium absorption from the intestines
  • Converts folic acid into the active form that can be utilised by your body
  • Builds red blood cells and hormones
  • Involves in numerous life processes
  • Ensures healthy blood vessels
  • An antioxidant
Vitamine E - destroyed in long exposure to high heat
  • A powerful antioxidant;
    • protects normal cells from being attack by free radicals
    • keeps your cells young and slows down aging processes
    • prevents oxidation of vitamin A, C and unsaturated fatty acids
    • builds red blood cells and protects them from destruction
  • Manages the energy release from glucose and fatty acids
  • Helps the body utilise vitamin K
  • Prevents muscle weakness and loss of muscle mass
  • May prevent leg cramps when walking
Vitamin B1 - destroyed when temperature reaches 100°C
  • A coenzyme that metabolises carbohydrates into fuel
  • Metabolises fats and protein into energy
  • A coenzyme in the catabolism of sugars and amino acids
  • Strengthens the immune system
  • Helps body manages stressful conditions.
  • Normalizes the nervous and cardiovascular systems
  • Ensures healthy liver, skin and hair
Vitamin B2 - Heat stable
  • Helps produce energy
  • Antioxidant;
    • prevents premature aging
    • prevents damages to DNA
  • Involves in red blood cells development
  • Important for cells growth, repairs and maintenance
  • Converts vitamin B6 and folate into forms the body can utilise
  • Important to maintains healthy digestive system
  • Reduces fatigue
  • Reduces cracks and sores around the corners of the mouth
  • Prevents eye fatigue
Vitamin B3 - Heat stable
  • Keeps the nervous system and digestive system function efficiently
  • A coenzyme in production of energy
  • Builds hormones
  • Improves circulation
  • Prevents inflammation
  • Helps you maintain healthy skin
Vitamin B6 - Heat stable
  • Strengthens your antibody
  • Helps your nervous system functions normally
  • Crucial for normal brain functions
  • Makes feel good hormones
  • Builds red blood cells and haemoglobin
  • Produces energy by metabolising protein, glucose and fat
Vitamin B9 - can easily destroyed by improper storage
  • Essential in DNA synthesis and formation of amino acids
  • Ensures proper brain function
  • Important nutrient for mental and emotional health
  • Produces red blood cells and haemoglobin
Vitamin B12 - 30% of vitamin loss in cooking
  • Helps all body cells functioning normally
  • Helps nervous system functioning properly
  • Energy metabolism
  • Involves in production of red blood cells